1. Chapter Introduction
2. File Size
3. Optimize Those Graphics
4. White Space
5. About Your Text
6. Background Images
7. Color Usage
8. Navigation
9. Consistency
10. Affiliate Ads and Banner Ads
11. Why Your Site Might Exhale to a Negative Degree
    1. Access Time
    2. Under Construction Signs
    3. Horizontal Scrolling
    4. Auto-play Music
    5. Browser Crashing Code
    6. Bleeding-edge Technology
    7. Content
    8. Poor Grammar, Spelling, and Punctuation
    9. Wrong Attitude
    10. Poor Design
12. Accessibility
13. Conclusion
14. Also see: Stanford Guidelines for Web Credibility

1. Most Internet users connect at 56K or less. To ensure that your site loads quickly, the rule of thumb is to keep the index page's total file size to _________K or less.
2. True or False: You should use as much animation as possible because it grabs visitors' attention.
3. True or False: White space is wasted space. You should fill all the white space with content so pages don't look barren.
4. True or False: Make important points in long paragraphs because visitors skip over short paragraphs, thinking they are unimportant.
5. Use as much color on your pages as possible because:
   1. It adds spice to pages
   2. It makes everything stand out better
   3. It prevents boredom
   4. You shouldn't use too many colors
6. You can improve navigation on large sites by using jump stations. Jump stations are:
   1. Category specific sub-index pages
   2. A site map of all the pages on your site
   3. Links programmed with an access key
   4. Gas stations where attendants jump up and down and cheer you on as you fill your tank
7. Choose the truest statement about background images:
   1. Change the background image on every page so visitors don't become bored
   2. Use the same background image on every page so your site has a consistent look and feel
   3. Use the same background image on every page so you can practice laziness and enjoy ennui
   4. Change the background image on every page so visitors know they're on a new page
8. Choose the truest statement about banner ads:
   1. Add as many to your pages as possible so your site looks well sponsored
   2. Add as many to your pages as possible so you have a better chance of making money from affiliate programs
   3. Do not use more than one or two banner ads on your pages
   4. Bald men should rent out the tops of their heads for banner placement
9. Which statements, if any are true in regards to screen readers:
   1. Use frames on your site so screen readers don't have to read repetitive items such as links over and over
   2. Screen readers read from left to right, top to bottom
   3. Use alternate text tags for images
   4. Screen readers are devices for detecting holes in screen windows
10. Using all capital letters in body text is:
    1. A good way to let people know your message is important
    2. Considered the equivalent of shouting in real life and should be avoided
    3. The professional way to let people know you're confident about your message
    4. A great idea because it makes the message easier to read
11. It's usually considered bad taste to wear clothing that clashes. Choose the truest statement about using colors that clash on a web site:
    1. It helps make each item stand out better so each item gets the user's attention
    2. It makes people realize your is no ordinary web site
    3. It shows you're bold and daring, so it sets your web site apart from the competition
    4. What do you think I am, a knucklehead? You shouldn't use clashing colors on a web site
12. What web designer was so famous some birds even called out his name?

email your answers to: martin@msteinbeck.net